Problem: Create a brand identity that matches an internationally renowned theatre company.
PROJECT Brand Development / Rebrand
CLIENT Ad Infinitum
SOLUTION
We were commissioned to rebrand for the multi-award-winning theatre company Ad Infinitum (previously Theatre Ad Infinitum). The organisation classes it’s work as social-political and constantly champions the voice of the underdog.
The new brand needed to be bold, confident and convey a feeling of growth and movement. A beacon of light in dark places.
We also advised the organisation to drop the word theatre from it’s name and own their concept.
TAGS BRANDING / WEBSITE / MARKETING / ANIMATION / PRINT
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source